Holographic phone

In an exclusive interview with Global Sources, Shenzhen Ester explains why Takee 1 is unlike any other phone in the market.

On July 18, Shenzhen Takee Technology Co., Ltd officially started taking reservations for their latest product, the Takee 1 smartphone, which is being promoted as the world’s first holographic phone. By the end of the first week, 600,000 reservations had been made, according to company media director Qibo Zheng.

The phone uses a front-facing camera and an optional add-on with four additional front-facing cameras and sensors, which the company calls “space eye,” to track the users’ eyes and gestures so the screen can adapt its 3D-like image to be viewed at various angles, according to Zheng. The space eye equipment comes with the phone to give images on the screen a holographic effect. The limitations of the technology mean the effect only works for one user at a time. Initial reports about the phone suggested its four front-facing cameras would be on the phone itself, similar to Amazon’s new Fire Phone, but Zheng said this is not correct. Without the additional space eye sensors, the single front-facing camera still allows for 3D effects and gesturing. But its ability to detect movement and face position is less accurate. Zheng said the Takee 1 uses a second generation naked-eye 3D technology that has largely addressed the negative effects of 3D imaging.

The back of the phone has a dual-lens, 13-megapixel camera. The two lenses allow for 3D scanning, which can generate a model to be used by 3D printers. The phone currently has 1,000 supported applications. The maker is also negotiating with a film company to provide more 3D movies to users. Shenzhen Takee currently uses a Baidu Cloud-based platform to support its software.

The phone’s specifications released by the company show a product with top-of-the-line hardware. The Takee 1 uses the latest CPU from MTK, the 2.0 GHz octa-core MTK6592T. It has 32GB of storage and and 2GB of RAM. The display is a 5.5-inch, FHD screen made of Coring Inc.’s Gorilla Glass 3. With a 2,500mAh battery, the phone supports 600 minutes of talk time over 3G or 420 minutes over 2G. The battery lasts 72 hours in standby and it takes 3.5 hours to fully charge.

The phone’s hardware and holograph features consume a lot of power, but it has two ways of dealing with this. First, the holograph function will not always be activated. It will only be on when the phone is using 3D-capable applications. Second, Shenzhen Takee provides an extra battery with the phone for users to switch out as needed. Additionally, the space eye peripheral has its own battery and does not use any additional power from the cellphone.

Shenzhen Takee has not announced a price yet, but Meihong Liu, CEO of Takee parent company Shenzhen Estar, told Tech Web that pricing would be based on the interest the company sees according to online reservations. Zheng said that the Takee 1 could have a million reservations by Aug 17, which means that the company is already nearly two-thirds of the way toward achieving that goal. These online reservations do not require pre-orders or payment information, but Zheng still estimated that the price of the phone will be about RMB4,000 (US$648.02).

Shenzhen Takee is a subsidiary of ShenZhen Estar Displaytech Co., Ltd. It focuses on holographic and 3D technology.

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